I’m at a point where I’ve tried everything—Facebook ads, Google My Business, even handing out flyers—but getting new customers is still a struggle. A friend suggested I list my business in a directory, but I’m not sure if people actually use those anymore. Feels like something from the early 2000s. Do directories still bring in real customers, or is it just another outdated marketing trick? Anyone had success with this?
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Directories can help, but only if you’re also putting in effort elsewhere. If your business has bad reviews or no online presence, just being listed won’t do much. You need to be active—respond to customers, post updates, and offer good service. A directory makes you easier to find, but it’s your reputation that keeps people coming back. Think of it as one part of a bigger marketing puzzle, not a fix-all solution.
I used to think the same, but honestly, directories still work—especially for local businesses. When I added mine, I started getting more calls and walk-ins from people who found me that way. Some folks still prefer searching in directories rather than scrolling endlessly through Google. It’s not a game-changer on its own, but it helps. If you’re considering it, check out the Mount Vernon, WA Business Directory—that one worked well for me!